Frequently Asked Questions (FAQ)

Few examples of Frequently Asked Questions (FAQ) about SEO internet marketing

How to be first for all key words on the search engines ?

Search engines rank sites primarily by content and theme pages. There is no site that is first on the search engines at all the words, primarily because the search engine is optimized for the user not only for the ranking. If the content on your web site matches your search term, among the listed site on a search engine, there will be your site too. If you have made good web marketing, then your site will be positioned higher than other sites with the same or similar themes.

In the web marketing it is good to focus on several important keywords that the website is practically advertised to search engines, thereby increasing website position. If the web marketing done well, your website can actually be in the top 5 web sites.  

Can the position on search engine be reduced?

Shortly, Yes.

Position on search engines is a very variable thing. Primarily because every day numerous new websites are opening of the same or similar content and they want the same thing as you, to position site as higher as possible on search engines. The position on search engines is never fixed and it can be achieved through SEO marketing so your site can be positioned more to the top. Internet research showed that more than 90% of people do not go beyond the first page of search engines, and if your website is not there, the user will not even come to your site and see your offer.

In short, you need to invest in web marketing, but each investment is repaid with new customers and partners who will find your site and see your offer. 

What are meta tags?

Meta tags are records (invisible to the user) in the web pages that search engines use to write information about your website. These records contain keywords, descriptions, information on ownership, title page, etc. Search engines, among the many things they test on the website, they "read" also the meta tags.

Although not required, it is very useful to use them on your website, especially as they affect the position of your website in search engines. Each search engine works a little differently, and each "reads" differently certain elements of web pages. Of course, not all search engines work the same way, some prefer the content, but it is important to mention that search engines take into account more than 100 parameters when ranking a site and use a variety of algorithms.

It is important to mention that if your keywords are completely unrelated to the content of web pages, some search engines will penalize the site.

How can I see the number of visitors to my site?.

Visiting numbers to website can be seen on several ways:

  • One of the ways is web analysis from your web hosting provider. It is necessary to specifically ask for activation of statistical logs of your web site, which clearly shows visiting numbers to your web site. Empirically we know that this way, unfortunately, has a bad side, if you enable detailed analysis of visits, logs will increase over time and you lose your space on the web page itself, which can result in the unavailability of the site.
  • Another way is a web analysis in the current system being used, or if your site is built in CMS content management system, it is easy to include an analysis of user visits, and within the CMS system to monitor visitors on your web page.
  • The third way is perhaps the most readable one, all you need to do is create account on the free Google Analytics web application. Membership is very simple and you need to verify the web page by putting your code that Google will provide. That piece of code also records all users accessing your website. Within Google Analytics web application you can do a comprehensive analysis of user clicks within the site with many built-in charts and detailed analysis of your website.

These are the most common free web applications that you can use for the analysis of attendance, and they proved to be the most reliable. For a more detailed analysis and reports, there are professional programs that are not free so you need to pay for them additionally, but they provide more detailed insight into the interest of visitors and users of content within your website.

How can I improve the ranking of my website?

The ranking on search engines is a very variable thing. Primarily because every day  numerous new websites of the same or similar content are opening and they want the same thing as you - to position themselves as much higher on search results. The position on search engines is never fixed and through SEO marketing we achieve that your site is ranked at the highest place possible. Internet research showed that more than 90% of people do not go beyond the first page of search results, and if your website is not there, the user will not even come to your site and see your offer.

Using web marketing services you can achieve that your site shows up among the top 10 sites on search results. Web marketing does not stop there, but is constantly updating and expanding, because even if your site gets to a good position on search engines, it will fall in time if the web marketing is not resumed.

The user himself can not influence on the ranking because the complexity of algorithms, techniques and methods of web marketing for search engines is changing every day. Some of the methods that were previously relevant, now do not affect the position, and for some methods search engines can even delete Web sites from their search engine marketing in case they are using banned metodes. The job of advertising is best left to us because we follow all the latest techniques of positioning and we will do everything so that your site reaches the top of the search results.
Some specific positioning techniques can be found on the link Web marketing.

What do the terms SEO, SEM, KEYWORDS and others mean?

SEO - is a short for Search Engine Optimization. It is an optimization of web pages according to the requirements of the search engines. It is a part of marketing strategy through search engines, which refers to the techniques of adapting the web pages to the requirements of web browsers from the aspect of quality positioning a website in natural search results, for certain keywords.

SERPs - is a short for Search Engine Results Pages. The goal is to position a website on the first page of search results, preferably more at the top of search results. Statistics show that over 90 percent of browser users do not go beyond the first page of search results.

PPC - is an abbreviation of Pay Per Click. One of the main characteristics of contextual advertising is to enable advertisers to pay for the effects of advertising, or pay-per-clicks on the ad.

INDEXED PAGES -. The term refers to sites that are listed in the database of individual search engines.

SEM - is short for Search Engine Marketing or marketing related to the search engines.

SEF - is short for Search Engine Friendly – web site adapted to search engines.

KEYWORDS - the words used for searching.

TAGS - tags for HTML tags, such as title tag, alt tag

PR - is short for Google Page Rank – position of the web site on Google

QUERY - search – like search on Google

SPIDER - robots, scripts or a program that visits a site and stores the index in search engines

CRAWL - indexing web pages

BL - is short for Backlinks - links to your site

LINK BUILDING - a term for the service of building links and working on the popularity of the domain

BAN BANNED - a term for a domain that is excluded from the search engine index

ANCHOR TEXT - a text link, click the text to follow a link.

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